Outsourced finance for ecommerce brands.
Ecommerce brands carry financial complexity a generalist accountant misses. Amazon payouts speak a different language to Shopify settlements, and COGS without FBA fees and duties is fiction. Satinwood embeds a senior finance operator full-time in your brand, one who has worked inside these numbers.
What we handle for ecommerce brands.
Ecommerce financials have complexity that breaks generic accounting. A Satinwood operator owns the following inside your own tools.
Channel reconciliation
Reconciles Amazon settlements, Shopify payouts, and every other channel to the bank, including fees, returns, and reserves, so every dollar accounts for itself.
True COGS and landed cost
Builds cost of goods including purchase price, freight, duties, FBA fees, and storage, so your margin by SKU reflects what you actually made, not what you hoped.
Inventory accounting
Owns inventory valuation and COGS so the books reflect what is actually on hand, in transit, and at fulfillment centres, not a number that drifts from reality.
Cash flow through the buying cycle
Tracks the cash tied up in inventory and the buying cycle, so you can place the next PO without running out of runway.
Ad spend and returns reconciliation
Reconciles ad spend, platform fees, and returns against revenue by channel so you see contribution margin, not just top-line sales.
Month-end close and reporting
Closes the books monthly and builds the reporting pack so you always know where the business stands, by channel, by SKU, and in total.
Finance from people who understand ecommerce.
Speaks Amazon and Shopify
We know that Amazon settlement reports and Shopify payouts are completely different data formats, and we reconcile both cleanly to the bank every month.
Owned by operators
The people behind Satinwood run a consumer brand sold across major North American retailers. We have closed the books, tracked the deductions, and managed inventory cash flow ourselves.
Senior and embedded
Controller and senior accountant level talent, full-time and dedicated to your brand, inside your own tools and reporting cadence.
A fraction of the cost
Senior finance on an ecommerce brand's budget, because the talent sits in a lower-cost market, not because the work is junior.
Finance that understands ecommerce.
| Generalist accountant | Typical outsourced | Satinwood | |
|---|---|---|---|
| Reconciles Amazon and Shopify | Rarely | Often incomplete | Yes, channel by channel |
| True COGS with FBA fees and duties | Sometimes | Often missing | Built from scratch |
| Inventory cash flow tracking | Generic | No | Owns it |
| Dedicated and embedded | Maybe | Often shared pool | Yes, full-time |
| Relative cost | Six figures | Low, but limited | A fraction of a local hire |
Built for the brands selling across channels.
Amazon and Shopify sellers
You sell on multiple platforms and cannot get a clean number because each channel reports differently and nobody reconciles them properly.
DTC brands moving into wholesale
You are adding retail or wholesale on top of DTC and the financial complexity is outpacing what a bookkeeper can handle.
Brands flying blind on margin
Revenue is growing but you do not know your true margin by SKU because COGS is missing FBA fees, duties, and the real cost of returns.
Founders stuck managing the numbers
Finance is still running on the founder and every month-end is a scramble. You need someone who owns it so you can run the business.
Finance for ecommerce brands, answered.
Finance that speaks ecommerce.
Tell us about your channels and your stack. We hand-select a senior operator who understands ecommerce economics and embed them full-time. We also place outsourced controllers, accounting managers, and full finance teams for CPG brands.