Outsourced finance for CPG and consumer brands.
Outsourced finance for CPG brands means a senior operator who understands the economics that actually run a consumer business, trade spend, retailer deductions, landed cost, and margin by SKU, embedded full-time in your business. Satinwood places finance built for consumer and ecommerce brands, at the seniority of a local hire and a fraction of the cost.
What we handle for consumer brands.
Consumer brands have economics a generalist accountant misses. A Satinwood operator owns the following, inside your own tools.
Margin and landed cost by SKU
Builds COGS and landed cost by SKU, including freight, duties, and components, so you see real margin by product, not a blended average.
Retailer and distributor deductions
Reconciles retailer and distributor settlements and tracks deductions and chargebacks to the dollar, so margin stops leaking quietly.
Trade spend and promotions
Tracks trade spend and promotional allowances against the lift they actually drive, so you know the true margin on every program.
Inventory and COGS
Owns inventory accounting and COGS so the books reflect what is really on the shelf and in transit.
Channel reconciliation
Reconciles Amazon, Shopify, and retail channels to the bank, including fees, returns, and settlements, so every channel ties out.
Cash flow through the cycle
Tracks the cash tied up in inventory and the buying cycle, so you can plan production without running dry.
Finance from people who have run a consumer brand.
Built by operators
The people behind Satinwood run a consumer brand sold in thousands of stores across North America. We have closed the books, fought the deductions, and modeled the margin ourselves.
Speaks retail and ecommerce
Deductions, trade spend, landed cost, Amazon and Shopify. We know the economics that run a consumer business, not just generic accounting.
Senior and embedded
Controller and FP&A level talent, full-time and dedicated to your brand, inside your own tools and team.
A fraction of the cost
Senior finance on a consumer brand's budget, because the talent sits in a lower-cost market, not because the work is junior.
Finance that speaks consumer brand.
| Generalist accountant | Typical outsourced | Satinwood | |
|---|---|---|---|
| Seniority | Senior | Often junior | Always senior |
| Knows CPG economics | Generic | No | Built for it |
| Owns close and margin reporting | Sometimes | Task processing | Yes, end to end |
| Embedded and exclusive | Maybe | Often pooled | Yes, full-time |
| Relative cost | Six figures | Low, but limited | A fraction of a local hire |
Built for the brands that live on margin.
Scaling into retail
You are moving from DTC into retail and the deductions, chargebacks, and trade spend are getting away from you.
Amazon and Shopify brands
Your channels do not tie out to the bank and you cannot see true margin after fees, returns, and ad spend.
Food, beverage, and CPG
Landed cost, shelf life, and inventory make your numbers harder than a typical services business.
Founders flying on gut
The brand is growing but you are guessing at margin by SKU and cash through the buying cycle.
Finance for consumer brands, answered.
Finance that speaks consumer brand.
Tell us about your brand, your channels, and your stack. We hand-select a senior operator who knows consumer economics and embed them full-time. We also place outsourced controllers and outsourced FP&A.